Despite all the clamor about how hybrids are going to save the planet, cure cancer, facilitate the second coming, etc., sales of battery-pack-mobiles are down nearly ten percent for 2008. At the beginning of 2008, it looked like hybrids were going to have their best year ever, driven by high fuel prices and a recessive economy. That recession, however,has caused consumers to cut way back, leading to dramatic drop in fuel prices, killing much of the argument for a hybrid's price premium. Consumers shy away from hybrids when fuel dips below $3.50 per gallon, and the incessant clang of news stories about expensive fuel also dries up, causing the issue of fuel efficiency to fall from consciousness.
Toyota is still the hybrid sales king, with 241,000 units shifted in 2008. Honda managed to ring up 31,000 sales, and Ford came in third with nearly 20,000 vehicles sold. While nearly every automaker offering hybrids is down (Nissan actually saw a 5 percent increase, and General Motors garnered a whopping 179 percent jump thanks to its 2008 introductions), Ford was hardest hit, with a 22 percent drop. Some might say "we told you so" about the way things have played out - by the time everyone got on board with more efficient offerings, the bottom has fallen out of the price of fuel - and others might use the sales figures to agitate for a gas tax to stimulate the purchase of fuel efficient vehicles.
[ Via: Auto News - sub req ]
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No shoes were flung when the 2010 Toyota Prius debuted at the recent 
The very shoe-like 2010 Toyota Prius has made its official debut at this week's Detroit Auto Show. The company estimates it'll have a 50 MPG rating -- up from 46 MPG in the previous model -- and there's a bigger, 1.8-liter four-cylinder engine for improved highway mileage. In addition to Power and Eco driving modes, EV Drive will let you run on battery alone for about a mile, which if nothing else should provide a little extra push for getting to the gas station when you've held off for too long. One of the coolest (literally) new features is the 
Can one million owners be wrong? Not likely, and that's why engineers were careful in creating the 2010 Toyota Prius. Toyota's honed its recipe for a successful hybrid sedan over the past ten years, and there's little need to stray wildly from it - some slight refinements are all that's needed.Thankfully, Toyota says the new Prius is a product of careful refinement, and that's evident upon a first look. The triangular form of the previous car continues, though the roofline has been modified to increase rear headroom and improve aerodynamics, which are rated at a scant .25 cD. Other styling tweaks aim to visually tie the Prius with its non-hybrid siblings; indeed, the new headlamps and grille are vaguely reminiscent of the current Yaris hatchback.Size wise, the Prius hasn't grown much - but its engine has. The 2010 model scraps the old 1.6-liter four-banger in favor of a 98-hp, 1.8-liter Atkinson-cycle I-4. Interestingly, the increased displacement supposedly doesn't impact fuel economy. Toyota says the increase in torque - now 105 lb-ft at 4000 rpm - helps improve the Prius' fuel economy, especially once it's on the highway.A number of other changes also help raise those fuel economy numbers. The new engine uses electric power steering and water pumps, both of which are said to increase efficiency (and help eliminate the need for accessory belts). Like the 2010 Lexus RX450h, the new Prius still uses Toyota's Hybrid Synergy Drive, but a compact transaxle and a smaller transaxle reduce weight by twenty percent. The presence of a few electronic goodies - like a solar-powered remote air conditioning system and LED exterior lighting - are also said to help reduce the Prius' thirst for fuel.Of course, if you're looking for the best fuel economy, you'll want to engage EV-Drive Mode, one of three driver-selectable drivetrain modes. EV-Drive allows the Prius to run solely on electric power for approximately one mile, while a Power mode increases the throttle sensitivity - potentially a blessing on highway on-ramps. We're betting most will simply leave the car in "Eco mode," which reportedly helps the Prius attain the best mileage possible.According to Toyota, that mileage should be a combined 50 mpg city/highway, though we've yet to see official EPA figures. We're not expecting a huge climb in city economy (lest, of course, you take full advantage of the EV-Drive mode), but the jump in power may help improve the Prius' highway ratings. 
