No, really: Toyota won't create seperate Prius brand

The idea of a separate brand for the Toyota Prius has gone from "seriously considering" to "not a 'go'" to, now, "Um, no." That's the word from Miguel Fonseca, Toyota's managing director in the UK, who says that there won't be a Prius sub-brand.
However, Fonseca did say that the stork would be visiting the Prius factory to drop off other body styles, making a Prius family of vehicles. He wouldn't say what the body types were, but AutoCar speculation centers on an estate and an MPV to be unveiled in 2010, along with a coupe debuting the following year. As reported before, when the larger, frugal-er next gen Prius sedan arrives in about a year, it won't be packing lithium-ion batteries -- Toyota engineers say they're still not yet ready for prime-time.

[ Via: AutoCar ]
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2010 Toyota Prius revealed more in YouTube video

Toyota's irritatingly slow leak of seemingly insignificant 2010 Prius teasers has shown us such riveting details as the hybrid car's startup screen, power seat switch and some sort of all-knowing seeing-eye camera. A much more interesting set of leaks has also granted us an early but pixelated peek at the car's external shape, along with detail shots like the rear LED tail lamp assembly and a few different looks at the interior. Now, we've discovered a set of YouTube videos that definitely don't seem to have come from Toyota itself.
In the videos after the jump we see the new 2010 Prius spinning on a rotating stage, we see buttons on the steering wheel that change the digital readouts on the central dash and we see a brief glimpse of the car's generous storage capacity via its hatchback body style - all of it set to wonderfully numbing elevator music. There is one interesting bit that we've recently seen: an air conditioning button on an old-school key fob that allows the climate control to run via rooftop solar panels even while the car itself isn't running. Fortunately, we only have about two more months to wait for the car's official debut at the 2009 Detroit Auto Show in January. Thank God for small miracles.
[ Via: Prius Chat ]
[ Tag: 2010 prius, 2010 prius leak, 2010 prius teaser, 2010 prius video, 2010 toyota prius, 2010Prius, 2010PriusLeak, 2010PriusTeaser, 2010PriusVideo, 2010ToyotaPrius ]

Next-gen Prius coming in January with more power, efficiency

The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Watanabe. The 3rd-generation Prius will grow in size, and engine displacement will be bumped to 1.8 liters to increase performance. Despite the increase in size and sprightliness, weight will reportedly hold steady. Further changes are in store after the launch, with plug-in and Li-Ion updates to come.
The nameplate will also move beyond a single model and become a sub-brand during the reign of Prius the III. More body styles are coming, and if you think the Prius is a roachy-looking thing, the concept hints Toyota has given us are possibly even weirder. The sub-1,000 pound 1/X might offer a glimpse at another type of Prius, though more realistically, the sad-eyed Hybrid X vannish concept suggests the way things are headed without the ridiculous pronunciation of its featherweight companion. If things go according to Toyota's plan for world domination, the Prius will become one of the pillars upon which the marque is built, next to the Corolla and Camry institutions.

[ Via: Auto Observer ]
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