Toyota buys another chunk of FHI, Subaru

Back in April, Toyota announced that it would be gobbling up a larger percentage of Fuji Heavy Industries, makers of the Subaru brand of vehicles. Today, that deal has been made official as Fuji announced the sale that increases Toyota's voting rights in the automaker to 16.16 percent from 9.50 percent. This deal had been made possible by a newly revised Japanese law that went into effect last year. Toyota had initially purchased about nine-percent share of the company from General Motors, which no longer owns any part of Fuji Heavy.
According to reports, Toyota paid about a ten-percent premium for the increased share, as well. Its total outlay of cash for the new shares is 31.11 billion yen ($291.1 million), for which it receives 61 million additional treasury stocks. Here's hoping that this new deal ushers in the upcoming new AE86 all the more quickly.

[ Via: Straightline ]
[ Tag: fuji heavy, fuji heavy industrie..., fuji heavy industries, FujiHeavy, FujiHeavyIndustrie..., FujiHeavyIndustries, subaru, toyota ]

Subaru to stop making Kei Cars

Last week's announcement that Toyota wants to raise its stake in Subaru's parent company Fuji Heavy Industries looked to have no down side. Subaru gets $300 million with which to build a new factory, Toyota gets greater access to FHI's high tech batteries for hybrids, and both get to build the affordable RWD/AWD coupe that we're all waiting for.But the bean counters in Toyota City have noticed that Subaru's kei car division spends a fortune on developing quirky micro cars such as the supercharged Vivio that Colin McRae campaigned in his first rally (above), the worlds smallest four-seat convertible (below) and the fabulous R2D2. The trouble is, profit margins on such marvels of engineering are wafer thin, and that is not the Toyota way. So, come the next decade, Subaru will only sell OEM kei cars made by another member of the Toyota family, Daihatsu.Most analysts think this this is a good idea, but this one ain't so sure. Eighteen years ago I bought a rear-engined rear-wheel-drive Subaru Sambar. It was such a hoot to drive that I traded up to a Rex, then an RX-R, then a WRX and I now drive a Forester STI. In all likelyhood, my next car will be an Impreza STI. Will rebadged Daihatsus garner such brand loyalty from young buyers in 2010?

[ Via: Autoblog (Subaru) ]
[ Tag: daihatsu, k cars, KCars, kei cars, KeiCars, subaru, toyota ]

Subaru Exiga heading to production, teaser leaks out

We received word from a little birdie last week that Subaru was gearing up to release its brand-new Exiga into journalist's hands in Japan. Coincidentally (or not), a teaser shot of Subaru's new pseudo-CUV popped up on the NASIOC forum over the weekend and it's clear from the darkened profile that many of the elements from the show car have migrated over to the production model.
The Exiga, which appeared at last year's Tokyo Motor Show as a lightly veiled concept, will likely form the basis for the new Outback, slotting in between the Legacy and the Tribeca CUV. However, it's doubtful that when the Exiga (or Outback) makes the trek across the Pacific it will be sporting seven full seats. Its closest competitor here in the States is the forthcoming Toyota Venza, which aims to define a new segment between wagon and crossover, but in reality, both vehicles own their inspiration to the AMC Eagle, the original wagon on stilts.

[ Via: Straightline ]
[ Tag: breaking, crossover, cuv, exiga, subaru, subaru exiga, SubaruExiga, suv, toyota, toyota venza, ToyotaVenza, venza ]

VIDEO: New Subaru ad does sexy Japan-style

Subaru of Canada has shown its twisted sense of humor with this new commercial for the Subaru Forester that plays off the whole "sexy babes washing a car" motif. Instead of busty blondes, however, the Japanese automaker supplants sumo wrestlers who thrown sponges at each other, squirt each other with the hose and get caught in slow-motion replays while flipping their hair back. If you're eating lunch right now, put the fork down and make sure you've swallowed your food before watching the commercial after the jump. Thanks for the tip, Shari!

[ Via: YouTube ]
[ Tag: forester sumo, forester sumo ad, forester sumo commercial, ForesterSumo, ForesterSumoAd, ForesterSumoCommercial, subaru sumo, subaru sumo commercial, SubaruSumo, SubaruSumoCommercial ]

Australia gets market-specific Subaru Liberty GT tuned by STI

Subaru's Australian outpost is set to deliver a localized special edition Liberty GT (Liberty = Legacy) that's been upgraded with a laundry list of components from the STI catalog. The Liberty GT tuned by STI makes 260 horsepower and 258 lb-ft of torque and will be made available with either a 6-speed stick or a 5-speed sportshift automatic. Brembos, Bilstein shocks, STI springs, a new muffler, lightweight Enkeis, and leather-and-Alcantara sport seats are but a few the features included in the 250-car limited edition, which is now on sale in Australia. Hey Subaru of America, where's the love like this for U.S. customers?

[ Via: Autoblog (Subaru) ]
[ Tag: gt, liberty, liberty gt, LibertyGt, sti, subari, subaru australia, SubaruAustralia, tuned by sti, TunedBySti ]

Subaru Impreza coupe coming in 2010

Subaru and Toyota's rear-wheel-drive lovechild is on its way, and AutoExpress has tapped Larson to render the new coupe to give us an idea of what we'll be saving up for come 2010.
As previously reported, both versions will be sporting separate sheet metal to differentiate the two coupes from one another. We'd suspect that the Toyota version will be fitted with a traditional trunk, while the Subaru version will get a hatch similar to that found on the WRX/STI. The image above takes all the right cues from the current Impreza, particularly the aggressive roofline and hunkered stance, and ratchets it up a notch with a new front bumper, swept back headlamps and bulging fender flares.
As we're already aware, both the Toyota version (which supposedly won't make it to U.S. shores) and the Subaru variant will be powered by a naturally aspirated 2.0-liter boxer, sending around 180 hp to the rear wheels. AutoExpress claims that a 300-hp version equipped with the turbocharged 2.5-liter flat-four is also destined for production, along with an all-wheel-drive version further down the road. For those of us that have been dreaming of an STI-powered GC8 coupe, this could spare us the considerable headache and expense when it goes on sale in 2012.

[ Via: AutoExpress ]
[ Tag: 2010, 2010 subaru impreza coupe, 2010SubaruImprezaCoupe, coupe, impreza, subaru ]

Spy Shots: Toyota/Subaru coupe caught in the wild

AutoExpress may have provided us with a rendering of what the new RWD Subaru coupe might look like, but Winding Road's hired spies have provided the real deal. Shot outside a test center in the UK (amidst white-out conditions), the camo-clad mule is sporting some body panels pilfered from the current Legacy, but with a Toyota emblem in front, a pair of Recaro buckets inside and a shrunken trunk, there's little doubt that this prototype is more than just your standard sedan.
There's still no confirmation about what kind of output the 2.0-liter flat-four will be producing, as estimates have ranged from 180- to 220-hp, but grunt is expected to be shoveled to the rear wheels through a six-speed manual gearbox and pricing should start a few pennies shy of $20,000.

[ Via: Winding Road ]
[ Tag: coupe, rear wheel drive, RearWheelDrive, spied, spy shots, SpyShots, subaru, toyota ]

Subaru RWD coupe will be sold worldwide, Toyota version only in Japan

Inside Line is reporting that the new, RWD coupe being developed by Subaru and Toyota will only be sold as a Subaru in markets outside of Japan, while the Toyota version will remain exclusive to the Land of the Rising Sun. The report goes on to say that the coupe will be based off the Subaru Impreza (despite Toyota/Subaru's own press release saying that it's an "all-new" platform) and that power will be provided by a naturally aspirated, 2.0-liter boxer engine producing 220 hp at 6,500 rpm.
Toyota and Subaru are using the Integra Type-R as the performance benchmark for the new coupe, with a 103-inch wheelbase, a 2+2 seating layout and a curb weight of 2,866 pounds. As reported before, the coupe will debut in 2011 and pricing is expected to begin just south of $20,000.

[ Via: Inside Line ]
[ Tag: boxer, coupe, japan, subaru, toyota ]

Subaru worried that RWD coupe could dilute brand

One topic of debate that began raging after Toyota and Subaru officially announced their collaboration on a lightweight, rear-wheel-drive coupe was how the Toyobaru would be marketed, particularly with both brands getting their own models. Apparently, Subaru execs share our concerns.
Subaru has branded itself as the purveyor of competent, multi-purpose vehicles that begin and end with one distinct feature: all-wheel-drive. By adding another vehicle into its lineup lacking that core trait, Subaru risks diluting its hard-earned image, not to mention going toe-to-toe with the Toyota monolith by selling a badge-engineered variant.
Automotive News spoke with Fuji Heavy Industries overseas sales chief, Mat Nagato, who said, "We may lose our longstanding territory, or we may lose the great niche brand image. The potential risk is there. We have to be very smart on marketing strategy." This issue has to be weighed against the short-term gain of a new, inexpensive model for enthusiasts and Subaru's continued growth, but the simple solution would be to nix the Subaru version altogether, allow Toyota to brand the new coupe as its own and rake in the cash provided by the partnership. Unfortunately, that's not going to happen, so the only thing Subaru can do now is make an attempt to differentiate its own version from Toyota's, while praying that consumers won't forget what "Makes a Subaru a Subaru."

[ Via: Automotive News ]
[ Tag: rear wheel drive coupe, RearWheelDriveCoupe, subaru, subaru rwd coupe, SubaruRwdCoupe, toyota, toyota rwd coupe, ToyotaRwdCoupe ]