2010 Prius Output Shackled By Battery Availability


According to reports from the legal Tokyo, battery bottlenecks tend to be
hurting efforts to spice up output of the strong-selling
2010 Toyota Prius. Toyota
officials believe which the shortages may gain go back on back into next
year.
Currently, Toyota's production capability for Prius could be
approximately Five hundred,000 units, less than requirement is outstripping the availability.
Toyota's battery provider, Panasonic EV Energy Co. is unable to
generate added of the nickel-metal hydride batteries employed during the
Prius, proscribing Toyota's are hoping to capitalize on the present demand.
"The new Prius model has got been excessively well-liked, inconveniencing
a number of our consumers, plus the final factories are functioning overtime at
full capacity," Takahiko Ijichi, Toyota senior managing director,
said at the company's quarterly earnings announcement.
Amid a ocean of slow-selling Tundras and Sequoias, the
third-generation Prius is the bright spot in an otherwise gloomy 2009
for the corporate that currently holds the title of the world's principal
automaker. Launched similtaneously the
2010 Honda Insight, the Prius is outselling its rival. Whereas
the automobiles are mostly without delay in comparison, the Insight is smaller and
significantly more cost-effective compared to the Prius. Drawing on its enormous
owner base, the good fortune of the Prius in Japan is one reason why Toyota
says it is sufficient to post its initial domestic sales increase in five
years.
Even allowing for robust sales, plans for adding Prius production with
a hot plant in Tupelo, Mississippi are continue to on hold. The battery
shortage is one reason in the dust the plant's indefinite delay.
Panasonic's production capacity is reportedly increasing, and
ought to achieve 1-million units by mid-2010.
In an unrelated announcement that provides perspective on about that
topic, capacity for U.S. battery production received a serious
spice up. On August Fifth, the Obama Administration moved to unharness
$2.4 1000000000 in grants to accelerate battery and electrical automobile
development and manufacturing in the U.S. In the announcement from
President Obama, small print reveal that $1.5 billion of the complete will
go toward the battery industry.
Specific examples come with the $95.5 1000000 grant to Saft
America, Inc. for construction of a new plant in Jacksonville, Fla.
on the positioning of the previous Cecil Field military base. The plant will
manufacture lithium-ion cells, modules and battery packs for
military, industrial, and agricultural automobiles. East Penn
Manufacturing Co., in Lyon Station, Penn. is decided to receive $32.5
million grant to increase production capacity for his or her or him valve
regulated lead-acid batteries and the UltraBattery, a lead-acid
battery combined along with a carbon supercapacitor, for micro and delicate
hybrid applications.
It is the legal Obama Administration's goal to facilitate jump-start the
battery industry in the U.S. The official strategy sees these
grants serving to to accelerate technology development and decrease the
cost of high-tech batteries, with the last word goal of constructing
hybrid-electric and pure electric vehicles more reasonable, thereby
stimulating his or her demand at the retail level.

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